Food Packaging

LIU NIAN NI

This packaging features a graphic five-pointed star symbol on the underside of the durian shell, indicating the exquisite quality of the fruit inside. As the Musang King durian from Malaysia is the most expensive variety, this symbol, which in China indicates the highest quality, also serves as a unique selling point and a seal of authentic quality that reassures buyers. The opening of the elaborately designed packaging simulates the scene of a falling Musang King fruit to emphasise that it should only be harvested when fully ripe.

Red Dot