Tea Packaging

Chi Cha

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The packaging design for the Chinese brand Chi Cha starts with “tea” and takes as its core concept “a person is between plants and trees”. Verses by a poet named Lu Tong from the Tang Dynasty are used as a design element. Taking experimental characters as the form and innovating traditional culture as the core of the design, the relationship between humans, tea and nature is expressed, showing the Chinese philosophical thought of “unity of heaven and man”.

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参与人士
  • Client:
    Shenzhen Sanduhuanjingbiaoshi Ltd., Shenzhen, China
  • Design:
    Shenzhen Sandulixian Design Ltd., Shenzhen, China Shenzhen Yiqi Culture Development Ltd., Shenzhen, China
  • Project Team:
    Shenzhen Sandulixian Design Ltd.: Lixian Xu (Design Direction) Tao Zhang (Art Direction) Liang Lin (Art Direction) Lirong Xu (Design) Yuan Fang (Design) Yaozhi Xu (Design Assistant)

    Shenzhen Yiqi Culture Development Ltd.: Shenglei Rui (Design)
Chi Cha
Chi Cha
Chi Cha
Chi Cha

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