Brand Identity

LINX

LINX is focused on improving people’s daily lives and paying close attention to the relationship between individuals and groups. To enhance the brand, its visual symbols were redesigned, highlighting the company’s emphasis on individuals. The new design uses rectangular elements shaped like the letter “I” as a key visual, each element representing a different individual. At the same time, the elements are grouped into blocks to convey the strength and illustrate the visual impact of group cohesion. As a whole, this constitutes a contemporary visual identity system that is both purist and clear.

Red Dot

参与人士

Client:

Beijing Xin You Lingxi Technology Co., Ltd., Beijing, China
Design:

XIVO Design, Shenzhen, China
Project Team:

Yinan Lyu (Designer) Tianguang Zhong (Designer) Min Wei (Designer)