MUTABOR
Brand Identity Redesign
kleinanzeigen – From Platform to Love Brand
The vivid and dynamic logo in bright green symbolises the Kleinanzeigen brand and its values. The new design, including a new font, tells the stories of the 36 million users while highlighting the platform's accessibility and focus on inclusivity.
参与人士
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Client:eBay Kleinanzeigen GmbH, Kleinmachnow, Germany
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Design:MUTABOR, Hamburg, Germany The Goodwins GmbH, Berlin, Germany
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Project Team:MUTABOR: Phillip Kortlang (Creative Direction) Jennifer Schranz (Art Direction) Sebastian Manzow (Graphic Design) Kohyo Hong (Motion Design) Isabelle Mielke (Project Management)
