Kick It is the name of a new product line which uses socks as a carrier for design. People sometimes hide their true thoughts in order to live up to the expectations of others. This brand design not only wants to improve the public perception of socks as accessories but also motivate especially young people to follow their own ideas instead of feeling limited by social pressure. The colourfully designed socks are not only interpreted as pieces of clothing which can feature as a highlight in the overall outfit. Rather, they are also seen as an expression of personality.
参与人士
University:
Asia University, Taichung, Taiwan
Supervising Professor:
Meng Chih Lin
Design:
Tze Chi Liu
Cheng Yu Tsai
Ting Yen Chang
Ya Chu Shen, Asia University