The starting point for the new online presence of the B2B bank Kempen was the new brand positioning. Based on this, with the aim of standing out and making a difference, the term “haute finance boutique” was used to blend the traditional, posh style with a feel of dedication, innovation, internationalism and some Dalí-style surrealism. Custom-made still life photographs are an essential element, combined with subtle animations to convey the story in a touching way. Thus, a focused, high-quality website was built that makes an impact when people visit it, yet without losing its refinement.
参与人士
Client:
Kempen, Amsterdam, Netherlands
Design:
Dept, Amsterdam, Netherlands
Technical Direction:
Matt van Voorst
Sandor Voordes
TamTam (part of Dept)