Inspired by callipers, the packaging of the HUKO Personal Care series was given a technical look to make the scientific development of the body care products tangible. The measuring scale above the lettering and the straight lines of the label structure are the central elements. The jury praised the attractive, reduced colour scheme and the fact that “the packaging conveys transparency and honesty through its simplicity, while nevertheless sparking curiosity with its details”. All essential information on ingredients and effects is presented clearly and concisely on the labels, which can be scaled as desired.
参与人士
Manufacturer:
Guangzhou HUKO Technology Co., Ltd., Guangzhou, China
In-house design:
Yongjin Yang, Runquan Zhao
Design:
HighGarden Studio, Jiajie Yang, Xueyan Shao, Guangzhou, China
