HPRT Z1

Instant cameras became part of photographic culture, especially in the 1970s, because they combined the act of taking a photo with the simultaneous production of the print. A photo that had just been taken could be viewed immediately. With the introduction of digital photo technology, images became equally instantaneous, but the materiality of the print disappeared. The design of the HPRT Z1 harks back to this type of instant photography and combines it with a new form and functionality. The development also focused on the social aspect of taking and sharing photos together. This instant camera presents itself with a simple design language. It achieves the impressive balance of combining softness and simplicity while creating visual tension. It conveys an impression of high quality and reliability. With its range of colours, it also breaks away from the cheap appearance of an old instant camera. It fits comfortably in the hand and offers a pleasant tactile experience through a design with matt fine lines and a leather texture. Technologically well-equipped, the HPRT Z1 delivers high-quality results with clear image resolution as well as a fast image output speed. Functionally equally advanced, this instant camera enables a simple and self-explanatory type of operation for the user, allowing images to be edited creatively using eight different filter effects.