Branding,Corporate Communication

HEMU

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The brand strategy for this music academy comprises corporate design as well as a brand name conceived to be easily understood internationally, with a logo that reflects the high standards of teaching. The design evinces strong lines which reference the rigour and thoroughness of the institute; an emphasis on the last two letters “MU” highlights the full importance of the musical domain. An extreme schematisation of sound waves is used as a further design element that may be flexibly applied to various advertising materials.

Red Dot

参与人士

Client:

HEMU, Haute École de Musique de Lausanne
Design:

Moser Design SA, Lausanne
head of marketing:

Nicolas Peter
creative direction:

Caroline Mesple-Moser, Alexandre Henriques
graphic design:

Emilie Mattille, Catherine Pouly, Andreas Richter
text:

Alain Perusset
project management:

Géraldine Nicole
web development:

Fabien Kupferschmid

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