Helden sollten nicht warten

DBL offers a rental and cleaning service for work clothing. The image campaign addresses the target group with the headline “Helden sollten nicht warten” (Heroes should not be waiting). A humorous series of motifs shows heroic figures, such as Robin Hood, Cleopatra and Santa, getting bored waiting for their laundry – although they have more important things to do, like saving the world. The design focused strongly on a sophisticated appearance with a physical presence of the heroes. The grey concrete background is part of the DBL imagery and also used in the photographs of the collection. The campaign includes print advertisements in specialist magazines, online marketing, flyers and internal communication measures.