GT RIDE – Viral Gaming for Kia
评审团评语
An impressive aspect of this mobile gaming app is that it makes use of gestures. The axis sensors inside the iPad record the smallest movements and thereby allow users to individualise games with their own tracks. These finely tuned variations in the gaming action are exciting and provide for an engaging experience with a coherent framework that links the different worlds. The entire implementation including the rendering is highly convincing.
-
Client:Kia Motors Europe GmbH, Frankfurt/Main
-
Design:LA RED GmbH, Hamburg; Artificial Rome GmbH, Berlin
-
Managing Director:Matthias Maurer, LA RED GmbH Patrik de Jong, Dirk Hoffmann, Artificial Rome GmbH
-
Creative Direction:Margit Schroeder, LA RED GmbH
-
Technical Direction:Torsten Sperling, Artificial Rome GmbH
-
Account Director:Andreas Frost, LA RED GmbH