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Growing Coat Tree
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Growing Coat Tree was inspired by the idea that ‘small saplings grow into big trees’ and features a telescopic structure that can be adjusted as the child grows taller. Colourful geometric hooks function similarly to nuts, allowing them to be adjusted in height and direction.
Growing Coat Tree, with its smart structure, bright colours, and geometric elements, will entice children to organise their belongings on their own, form good habits while they are young, and promote organisational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.
Red Dot Award: Design Concept | Concept | Childhood
参与人士
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Company:Ziel Home Furnishing Technology Co., Ltd, China
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Team Lead:Chen Fei
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Designers:Lei Shaohua, Li Chengyong
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Design Partner:Yifeeling Design, China
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Team Lead:Yang Lei