Client: Györgytea Kft., Bükkszentkereszt, Hungary
Packaging Design
GIZEH BLACK Rolling Papers
Packaging for the GIZEH BLACK product line stands out due to its black cardboard that is printed with intense colour labelling and accents while additionally refined with a gloss finish as well as an innovative magnetic catch. The three distinctive colours signify different grades of paper (18.5 g/m², 21.0 g/m² and 23.5 g/m²). As a guide for retailers and consumers, each packet features a scale, which helps in choosing the right paper. The colour black was chosen because it is preferred by design-oriented people. At the same time, black defies fast-moving fashion trends, signals durability as well as stability, and directs attention to the product name and logo.
参与人士
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Client:GIZEH Raucherbedarf GmbH, Gummersbach
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Design:Blitzen GmbH & Co. KG, Berlin