The website of Dutch talent contest Kunstbende invites creative teenagers to battle each other in order to win new chances for presentations, such as a gig at Mysteryland festival or a film screening at the International Film Festival Rotterdam. “Kunstbende opens doors and creates careers.” With this slogan in mind, the campaign “Gevaarlijk. Goed.” (Dangerously. Good.) was developed, comprising a number of images portraying young people with their “weapon of creation”. The main focus of the new website lies on user-friendliness.