Food Packaging

Fruits Routine

Fruits Routine uses animal shapes to help children develop a healthy routine of eating fruit. The concept showcases the seasonal varieties contained in each product, such as apples or grapes in the shape of puppies or birds. The animal shapes are also meant to spark interest in children who dislike fruit, inviting them to create different animals, as shown in the product pictures. Thus, through this playful activity, children are invited to touch the fruit with their hands, look at the shapes with their eyes and transform them into new forms, exercising their imagination and creativity.

Red Dot

参与人士

Client:

J-United Group, Tashkent, Uzbekistan
Design:

GS Retail, Seoul, South Korea
Project Team:

Chang Yoon Yang (Creative Direction) Young Seok Han (Graphic Design) Jung Sonu (Copywriting)