Serviceplan
Beverage Packaging
Ehinger Kraftrad – The Archaeologist
Ehinger Kraftrad is a motorcycle custom shop specialised in rebuilds of vintage motorcycles from the 1930s and 1940s. This crafted gin is bottled together with original parts from the old machines, with each bottle label telling the story of the part’s origin. Dubbed after the founder’s nickname “The Archaeologist”, the gin comes in the three Harley-Davidson-inspired flavours of “Flathead”, “Panhead” and “Knucklehead”. Entirely handmade, the packaging consists of materials that were already used in the 1930s and 1940s, from the custom-made clear glass bottles to the original vintage machine parts welded on stainless-steel sockets.
参与人士
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Client:Ehinger Kraftrad, Hamburg, Germany
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Design:SERVICEPLAN GERMANY, Munich, Germany
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Chief Creative Officer:Alexander Schill
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Executive Creative Direction:Christoph Everke
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Creative Direction:Lorenz Langgartner, Franz Röppischer
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Text:Henrik Pfeiffer
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Account Management:Frederike Enk
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Packaging Design:Studio Oeding, Hamburg, Germany
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Production:Produktionsbüro Romey von Malottky, Hamburg, Germany Atelier Wolfrik Fischer, Munich, Germany
