Client: WWF World Wide Fund for Nature, Berlin
Out-of-Home & Ambient
Disappearing Billboards
These so-called “Disappearing Billboards” were developed with the aim to create a brand new form of advertising for the innovative Audi h-tron technology and the Audi A7 Sportback h-tron Quattro. Just as this vehicle leaves nothing behind but water vapour, the designers have created advertising that also leaves nothing behind. With the help of state-of-the-art technology, the event crew projects the car and the message onto clouds of water vapour, thus conveying a timeless message in a very time-limited way. The eye-catching promotional event took place in the evening in the centre of major cities.
参与人士
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Client:AUDI AG, Ingolstadt
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Design:thjnk ag, Hamburg