Corporate Sound Design

Deutsche Telekom Sound Identity Roll-out

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With the further development of the Telekom sound logo, which is known throughout Europe, an unmistakable world of sound was created for the brand. Modular in design, the catchy system can be applied to all music genres, ensuring the greatest possible flexibility in the design of the various touchpoints.

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参与人士
  • Client:
    Deutsche Telekom – Group Brand Management, Bonn, Germany
  • Design:
    S12, Munich, Germany Klangerfinder, Stuttgart, Germany
  • Project Team:
    Deutsche Telekom: Alexander Engelhardt (Project Lead) Christian Hammerschmidt (Executive Creative Direction)

    S12: Andreas Graf (Concept & Strategy) Markus Bermann (Project Management)

    Klangerfinder: Prof. Florian Käppler (Concept & Strategy/Creative Direction) John Vogelmann (Project Management)
Deutsche Telekom Sound Identity Roll-out
Deutsche Telekom Sound Identity Roll-out
Deutsche Telekom Sound Identity Roll-out
Deutsche Telekom Sound Identity Roll-out
Deutsche Telekom Sound Identity Roll-out
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