Fair Stand, Self-Promotion

DELIVERED

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What constitutes a design agency and what creative work actually looks like are questions that the agency is answering at EuroShop trade fair with its concrete concept for the DELIVERED stand: a spatial installation that depicts the work processes in the creative industry – from idea to implementation – in abstract form. In the process, visitors interact with the creatives, learn about the special approach of the D’art Design Gruppe through physical and digital tools and are invited to find answers themselves. Wooden crates as a common denominator in trade fair construction form the central presentation module. The aesthetics of the raw material and the seemingly random arrangement contrast with the otherwise perfectly styled trade fair architecture and are a conscious commitment to non-conformism. As a place where entrepreneurs and suppliers from a wide range of industries meet to discover innovations for retail and trade fair design, the stand serves to present the agency creatively, flexibly and innovatively and to showcase its expertise – design for brand communication, customer experience, retail and showrooms – in a surprising manner.

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The DELIVERED fair stand is fascinating because it appears somewhat raw and unfinished, but also precisely planned and professional. The design concept projects the agency’s creativity in an intelligent and unconventional way and thus gets to the heart of the agency’s message. Visitors are invited to experience what the agency does and how it works in a playful and sensual way – an experience that is fun and delivers a learning effect.

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