Client: C. H. Boehringer Sohn AG & Co. KG, Ingelheim am Rhein, Germany
Annual Reports
Clariant Annual Report 2012
Clariant International AG’s 2012 annual report is the first report following a comprehensive brand relaunch. The cover highlights a key element of the corporate design using a special coating. Design elements from the magazine illustrate the facts contained in the editorial section: large-format images, emphasised quotations, information boxes, interviews and diagrams provide the basis for a varied design. The materials and finishing represent the company’s values, while contrasting papers provide a tactile appeal.
参与人士
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Client:Clariant International Ltd, Muttenz
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Design:Kuhn, Kammann & Kuhn GmbH, Cologne
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creative direction:Jan-Piet van Endert
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art direction:Arne Büdts
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graphic design:Jörg Schneider, Arne Schmidt
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strategic planning:Viola Kammann, Carsten Rossi
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project management:Christina Fellbusch