CHEECI

CHEECI is a supplier of artistic coatings and wall decor specialising in the high end of the sector. The word-image brand, with its distinctive grid arrangement within the C, reflects the meaning of the brand name – “from coarse to fine”. The brand’s primary design element, the grid pattern, furthermore evokes the process of painting, during which the end result only becomes apparent gradually. By adapting the size and distance of the dots, the grid pattern can be used to produce a wide variety of visual effects, allowing the visual brand image to be developed systematically across all media. The brand design uses neutral colours, such as black, white and an orange that tends towards a golden brown to achieve that purpose.