Visual Branding,Corporate Identity

CHANNEL A

The popular Korean television network CHANNEL A was facing the challenge of conveying a consistent image with a flexible visual branding. Building on their previous brand identity of “open & creative canvas”, the company expanded their corporate design concept into an “infinite canvas” that can accommodate more diverse contents. This concept portrays the enlargement, change and movement of a canvas as an extension to graphic elements. Canvases transformed into abstract colour fields are key visuals, which are implemented in many different ways to create a dynamic overall image of unmistakable individuality.

Red Dot

参与人士

Client:

CHANNEL A, Seoul, South Korea
Design:

CHANNEL A B&C Seoul, South Korea mmpx Seoul, South Korea NF, Seoul, South Korea
Project Team:

CHANNEL A B&C: Jisang Yu (Creative Direction) Jongbeom Choi (Creative Direction)

mmpx: Hojong Chun (Graphic Design) Cheolhee Hwang (Graphic Design)

NF: Horyong Jeong (Motion Design) Kyungjin Moon (Motion Design)