Corporate Identity

CGN Rebranding

The new corporate design of CGN aims to strengthen and standardise the identity of the Lake Geneva navigation company. The realisation of the relaunch was preceded by a comprehensive market analysis. Based on the current brand fundamentals, a logo which still displays the brand’s historic anchor was developed. In addition, four sub-brands were identified, each incorporating in its name both the initials CGN and a second term defining its specific offer. The typography, which all brands have in common, is inspired by the marine world.

Red Dot