Beverage Packaging

Blanc Bleu

The Blanc Bleu brand is a drinking water blend derived from several unique natural sources. It is a balanced mix rich in brain-stimulating micronutrients and electrolytes for extra hydration. The starting point for the design of the water bottle was to visualise the fact that the composition of minerals enhances the cognitive potential of the consumer. This is conveyed by the depiction of Gothic arches, which awaken an association with the product by implying that the discovery of the amazing strength and stability of the pointed arch by architects and master builders was a tremendous intellectual achievement.

Red Dot

参与人士

University:

East China Normal University, Shanghai, China
Design:

Depot branding agency, Moscow, Russia
Project Team:

Andreev Alexey (Chief Executive Officer) Jane Struk (Art Director) Alexey Fadeev (Creative Director) Anastasia Tretyakova (Creative Director)

Anna Burlakina (Designer) Pavel Kabanov (Designer) Daria Vedernikova (Head of Communications) Irina Zavtoni (Project Manager)