BAERDICK

Positioned as a brand which is primarily concerned with safety, the new logo of BAERDICK shows the abstract illustration of the blue face of a lion, commonly seen in the door knockers of traditional Chinese mansions. The logo’s geometric lines reduce the motif to the essentials in order to establish a close correlation with the characteristics of the product. It is crucial to keep all the visual images for the reshaping of the brand highly identical and consistent. Therefore, briefness, quality and reliability are emphasised throughout the entire corporate design, both in the structure of the logo as well as in its application in various advertising media.