Corporate Publishing

Audi Sport Brandbook

The Audi sub-brand Audi Sport was in need of a novel distinctive image that would redefine the brand’s individual facets. The idea was to create a high-quality brand book that could represent the brand itself as well as the slogan “Born on the track, built for the road”, which refers to the notion of technology transfer from racing to stock production. The book incorporates this concept directly in the arrangement of the chapters. Chapter 1 shows the competence in motor sports, Chapter 2 the transfer to stock production, while Chapter 3 focuses on how the products of the brand are experienced.

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