3st kommunikation
MorphoSys Annual Report 2010
Antibodies for Life
MorphoSys, a specialist in human antibodies, has matured from a pure antibody platform enterprise into a biopharmaceutical company with a rich pipeline of future therapeutic antibody products. The annual report underlines this development, following for the first time a design approach that, instead of creating a technological look, puts the human body centre stage. The combination of scientific illustrations and a straight image language direct the attention to concrete case studies. The annual report is printed on a paper stock that feels pleasant and interesting to ouch, underlining the purist layout and human-based approach to design.
参与人士
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Client:Dr. Claudia Gutjahr-Löser, MorphoSys AG, Martinsried/Planegg
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Design:3st kommunikation, Mainz
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creative direction:Marcel Teine
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art direction:Astrid Baumann
