Client: DZ Privatbank S.A., Frankfurt am Main, Germany
Adoptify
评审团评语
The strategy of making dogs more attractive for adoption by using music as a possible point of relation is very clever and highly effective. The concept of “Adoptify” is well thought-out and impresses with both the fantastic, appropriately cheesy colour palette and the quality of the dog feature videos, which instantly appeal to the viewer. All in all, the message is thus conveyed in a skilful manner and, above all, with humour and wit.
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Client:Tierschutzverein München e.V., Munich, Germany
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Design:Serviceplan / Plan.Net, Munich, Germany
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Global Chief Creative Officer:Alexander Schill
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Executive Creative Direction:Hans-Peter Sporer
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Creative Direction:Luitgard Hagl
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Art Direction:Michael Lux
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Copywriting:Kornelia Szatko
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Account Management:Konstanze Kliesch