Prof. Jure Miklavc
Professor Jure Miklavc graduated in industrial design from the Academy of Fine Arts in Ljubljana, Slovenia and has nearly 20 years of experience in the field of design. Miklavc started his career working as a freelance designer, before founding his own design consultancy, Studio Miklavc. Studio Miklavc works in the fields of product design, visual communications and brand development and is a consultancy for a variety of clients from the industries of light design, electronic goods, user interfaces, transport design and medical equipment. Sports equipment designed by the studio has gained worldwide recognition. From 2013 onwards, the team has been working for the prestigious Italian motorbike manufacturer Bimota.
Designs by Studio Miklavc have received many international awards and have been displayed in numerous exhibitions. Jure Miklavc has been involved in design education since 2005 and is currently a lecturer and head of industrial design at the Academy of Fine Arts and Design in Ljubljana.
Red Dot in an interview with Prof. Jure Miklavc
Red Dot: You are experienced in numerous industries. What is it that interests you particularly?
Prof. Jure Miklavc: Right now, we are busy with the areas of complex smart solutions, transport design and the circular economy. Personally, I am looking forward to automation with intelligently connected products. I have loved robotics ever since I was kid. It is an exciting time to be able to use and play with such technology.
Which area of design has the greatest potential for development for the future in your opinion?
I think that all areas of design should incorporate the philosophy of the circular economy. Whatever perspective we consider this from we soon realise that the majority of resources are limited, so any design activities should take a wide view of their responsibility. While doing that, we need to take into account all the various social and environmental processes in order to design truly sustainable systems, services and products.