The distinctions in the Red Dot Award: Your recognition of excellent design
Outstanding design is no coincidence – it is the result of innovation, passion, and the highest design standards. A distinction in the Red Dot Award gives this achievement international recognition and visibility.
The Red Dot Award: Product Design is one of the most prestigious design competitions worldwide. Every year, an independent jury evaluates thousands of products, always on the lookout for designs that set new standards. A distinction is a sign of good design quality and makes products stand out from the crowd.
Two awards for outstanding design
Red Dot and Red Dot: Best of the Best – the jury of the Red Dot Award: Product Design presents these two distinctions. Both awards are proof of the good design quality of the products.
Red Dot – the distinction for high design quality
The Red Dot stands for excellent product design. The international jury presents this coveted seal of quality exclusively to products that demonstrate outstanding design. Receiving this award proves that the product is convincing in terms of form, function or innovation – or a combination of these criteria.
Red Dot: Best of the Best – the highest distinction in the Red Dot Award
The Red Dot: Best of the Best is the highest distinction in the Red Dot Award: Product Design. It is awarded for pioneering design and is reserved for only the best products in a category. It is the most important award for visionary and perfected design.
What winning a distinction in the design competition means to you
The Red Dot Jury not only honours exceptional design – it also gives companies, designers and brands the visible recognition their work deserves. Winning a distinction is more than a moment of glory: it opens doors, builds trust and increases a product's attractiveness in the market.
Those who wear the Red Dot will be seen.
From presentation at international exhibitions and worldwide media presence to an entry in the Red Dot Design Yearbook – award-winning products receive the attention they deserve.
An award for the best – and for those who want to get there.
The Red Dot is a platform for creative visions. It highlights design achievements, recognises trends and inspires companies to keep setting new standards.
The Red Dot Label – your visible sign of design quality
An award is a strong statement. However, it is only by using the Red Dot Label that it becomes instantly recognisable to customers and business partners. As a prize-winner, you will receive the label, which officially distinguishes your product as an outstanding design, when you book your winner package.
Whether on packaging, in campaigns or at the point of sale – the Red Dot Label strengthens your brand image and communicates clearly: this product has received the highest design recognition.
Depending on the area of application, various licence options are available to you. Find out more about the possibilities of using the label.