Designer profile
OP.GG is a collective of individuals who have experienced genuine, humanistic values in the online space and have come together to prove those values to the world. Through the globally recognised OP.GG brand, they provide users all over the world with services based on intuitive and innovative designs. Communicating with the user thereby is one of the most important aspects during the design development stage. That’s why the collective strives to anticipate users’ needs, realise expectations and thus create and develop vital services.
Interview with OP.GG
Red Dot: How would you define good communication design?
OP.GG: We believe good communication design should positively impact people’s lives through visual language and become a way people can interact to expand their experiences.
What makes your work unique?
As designers, we think we have the unique opportunity to design and create solutions for problems and obstacles people are experiencing. The process of identifying the problems, designing solutions for those problems and repeatedly interacting to improve the design for better results is a unique process that, we believe, makes what we do special.
What intention do you pursue with your award-winning work?
Our goal is to establish our company and services as an accurate and intuitive guide for gamers all around the world, and that is exactly what our mobile app is designed to do. We are a company that provides gamers with better experiences through data analysis and design, not simply relaying the game’s data but catering each experience to users to help them improve their skills. With the mobile app, our users can now have these experiences anywhere, anytime through their mobile devices.
Which three adjectives best describe your award-winning project?
Enjoyable. Our app is fun to use. It is designed to help users access the information they want quickly and easily and achieving a win through the help of the app will surely be an enjoyable experience. – Useful. Our app brings the full potential of our services to our users’ fingertips. Through the app, users can access an abundance of game data that will help them reach their goals. – Analytical. Analytics is what OP.GG does, and we do it quite well. We analyse game data that helps users improve, and now users can access all that data on their mobile devices.
Please describe the concept of creativity against the background of your award-winning work.
We believe creativity is solving problems with new ideas. As a company, OP.GG analyses data to come up with new ideas and solutions to help gamers resolve the difficulties they are experiencing. We wanted to provide users with more ways to experience our services, and through the app, we made that possible.