Red Dot Award: Brands & Communication Design 2024 Exhibition MfK Berlin

The special exhibition “Best Brands & Communication Design - Red Dot Winners Selection 2024“ presents the latest developments in international communication design. On display at the Museum für Kommunikation Berlin until 12 January 2025 are the projects that received the highest awards in the Red Dot Award: Brands & Communication Design 2024.

The official opening of the exhibition took place on 2 November 2024.

In focus: creativity, sustainability and inclusion

The 24-member Red Dot Jury evaluated the submissions on the basis of clearly defined criteria and professional expertise in order to identify outstanding design.

The selection reflects the current challenges faced by designers worldwide: The urge to design information in a precise and appealing way is just as much at the centre as the focus on sustainability and inclusion. The wide range of disciplines shows how versatile and innovative design is today.

Insights into the winning works

The best works from the 2024 competition will be on display in a special exhibition at the Museum für Kommunikation Berlin. Visitors can marvel at the different facets of outstanding communication design here until 12 January 2025. Projects ranging from books and games to commercials, posters, apps and packaging designs will be on display.

One of the outstanding works is the interactive installation “Mirror Me“, which is all about radical self-expression. Two cobots move mirror surfaces in a kinetic installation, creating endless visual echoes of the viewer.

As the main sponsor of the Wacken Open Air metal festival, Krombacher was looking for an idea to combine heavy metal with its commitment to species conservation . The result: Growling Creatures, a metal band with the voices of endangered animals.

As Hyundai prepares to introduce autonomous driving technology, the company wants to gain people's trust and subjects the technology to a driving test in a film, which is otherwise intended for human drivers. In the end, the robotaxi passes with flying colours, proving its reliability and safety.