Beijing Zhiketong Technology

In the WeChat ecosystem, Zhiketong is a leading provider of SaaS, marketing and other services to the hospitality and tourism industry. In this context, the agency runs marketing campaigns, builds membership programmes and provides services to premium and luxury hotels. For domestic and international clients, Zhiketong develops direct marketing systems and offers one-stop marketing solutions for platforms like TikTok and RED, along with social media channels tailored to the hotel and tourism sector. Using customised strategies, the company aims to help clients drive sales across multiple platforms and comprehensively improve their digital marketing capabilities. The app Live Recreation Guide helps users to quickly find their way around a new city by mapping buildings and landmarks using real-time data and virtual reality technology. An easy and efficient navigation concept ensures that information can be accessed quickly and makes travel planning a visually appealing and enjoyable experience.

Interview with Beijing Zhiketong Technology

Red Dot: How does Live Recreation Guide differ from other navigation tools?
Beijing Zhiketong Technology: Live Recreation Guide users don’t view the map in the flat, more conventional 2D perspective. Instead, the mapped area is shown as an immersive, three-dimensional panorama, with text being replaced by an accurate depiction of the real world. High-quality textures and targeted lighting effects, including day/night mode, give users resource-saving access to information and enhance the sense of reality and visual dynamics.

How does the design support the user experience and make it more vivid?
The app conveys an interesting array of visual information, as well as authentic-looking content and images. A graphical user interface that combines a simple page layout with a flat information hierarchy allows the user to switch quickly and easily between different modules. As a result, information retrieval is more efficient and better adapted to user needs. The flow effect when turning the screen on and the immersive day/night mode allows users to experience the charm of the architecture in changing light conditions from the comfort of their homes. It also makes it possible to display more spatial information on the small screens of mobile devices.

The app also has quite an unusual colour …
The combination of virtual and real content, the tidy page layout and the bold blue and purple colour scheme all convey an impression of modernity and mystery, creating great visual effects and sensory experiences for users.