INNOCEAN, Inno21
INNOCEAN is a global marketing and communication enterprise with 30 offices in 16 countries. It is a hub for creative ideas and bold implementations, often with surprisingly unconventional touchpoints that provide consumers with multisensory brand experiences. The agency’s creative team also developed an offbeat marketing campaign for MUSINSA.
Red Dot about INNOCEAN, Inno21
We foster a culture of curiosity.
Ki-Young Kim, Eun-Ryung Choi
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Goal of the Century
During the FIFA World Cup 2022, Hyundai aimed to focus on a greater cause instead of promoting their products. Through the "Goal of the Century" campaign, Hyundai directed attention towards reducing CO2 and waste. The company believes that the goal of the century is achieved when people come together for a good cause, setting aside their rivalries.
Solar Beehive
Solar Beehive is an optimised beehive with a bee-friendly design and smart features for ensuring ideal living conditions. It uses solar energy and makes the collected data available online to support bee research and conservation worldwide.
DAOL Digital Bank Fi – Money Perfume
In 2022 the DAOL Digital Bank Fi created a luxurious fragrance called Money Perfume to increase brand awareness. With a flacon design that resembles banknotes, it became a collector's item and enabled the bank to make a strong impact in the cosmetics and perfume industry.