Designerprofile Lara Wilkin

Lara Wilkin is a freelance communication designer and illustrator with a focus on the visual conception and design of complex and scientific subjects. While still at school, she was one of the founders of a school student agency and successfully completed an internship of several months in Fukuoka, Japan. She was awarded the Deutschlandstipendium (a German scholarship for students) three times, and furthered her know-how at the Summer School for Arts Management in Palea Epidavros, Greece. Following a BA in Design Media Communication, she obtained her MA in Scenography and Communication in Dortmund with the awarded work “#LazarusEffect”. Lara Wilkin has won numerous awards in national and international competitions.

Lara Wilkin in an interview with Red Dot

Red Dot: When and how did you discover your enthusiasm for communication design?
Lara Wilkin: My enthusiasm for design started at an early age. When I was still a child, I was fascinated by the way in which so many complex subjects could be captured visually and therefore prompt people to dream about, discover and elucidate things and even to change their mind!

What aims do you have for your future career?
I want to keep on using my concepts and visualisations to shed light on scientific and socially important subjects.

What makes for a perfect day?
My working day is perfect when I am challenged mentally and by my creative work – and if I can, perhaps, learn something new.

Already in 2015, the project “Battlefield Wilderness”, which deals with the littering of nature, was awarded a Red Dot: Best of the Best.

Lara Wilkin was awarded a Red Dot: Best of the Best at the Red Dot Award: Brands & Communication Design 2021 for her work “#LazarusEffect”. The multimedia educational campaign deals with the unintentional rediscovery of a life form that was previously lost or thought to be extinct.