For decades, the GROHE brand has combined water, the elixir of life, with innovative product design and emotional brand communication. Since 2014, it has been part of the brand portfolio of LIXIL, a leading manufacturer of innovative water technologies and housing products. The in-house design team knows how to turn the “pure joy of water” into new experiences again and again – such as with a special exhibition during the Salone del Mobile 2023.
Red Dot about LIXIL Global Design
To offer “pure joy of water”, each of our products is based on the brand values of quality, technology, design and sustainability.
LIXIL Global Design
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GROHE SPA “Health Through Water”
An exclusive presentation during the Milan Furniture Fair interpreted GROHE's claim "Pure joy of water" in a multi-sensory manner. In the inner courtyard of the Pinacoteca di Brera, visitors could walk through four cubes, each of which told a story and brought them closer to the brand.