iart, founded in Basel in 2001, is dedicated to the dynamic discipline of media architecture. An interdisciplinary approach and the use of the latest digital technologies ensure spectacular installations that expand spaces, while integrating seamlessly into their surroundings. Close coordination with architects, artists and clients such as museums or companies is just as indispensable as constant further development. That is why the studio’s founder Valentin Spiess always has an eye on the future possibilities of digital media design: “AI will certainly also make its way into this field. In addition to the generative aspects of AI, we are particularly interested in the participatory approaches associated with it: What if I could talk to a building? What if a media facade reacted to me personally?”
iart’s international implementations have already won various awards, and the Novartis Pavillon in Basel is another beacon project. The 10,000 solar modules not only ensure an environmentally friendly presentation but also sparkle in the eyes of visitors to the company and the city.
Red Dot about iart – studio for media architectures
We create spaces for amazing encounters between people and technology.
iart – studio for media architectures
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Novartis Pavillon – Zero-Energy Media Facade
The Novartis Pavilion, fitted with 10,000 solar panels, is even fascinating from a distance: the various motifs for the illuminated images were developed by artists in cooperation with Novartis scientists. The solar panels produce more electricity than is needed for the illumination – sustainability meets aesthetics.