Dongseo University, which is shaped by Christian values, wants to promote the talents of its students, but it also wishes to contribute to the development of their personalities. In the design department, this is reflected, among other things, in the study of social issues. Soyeon Kang, Jeong Ah Bae, Bo Min Kang, Hyo Bin Kim and Jeong Eup Kang thus have developed a simple but effective tool to increase donations for endangered species.
Red Dot about Dongseo University
As designers, we can have a positive impact on society as a whole by addressing social problems through design and communicating them in an understandable way.
Soyeon Kang, Jeong Eup Kang, Hyo Bin Kim, Bo Min Kang, Jeong Ah Bae
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Amazon Smile Tape
The students designed the concept of Amazon Smile Tape to draw attention to animal species in the Amazon region that are threatened with extinction. At the same time, this simple tool could also generate donations via the "Amazon Giving" programme – the QR code provides a direct link to the website.