Red Dot Award: Brands & Communication Design 2023
amp utilizes its award-winning Sonic DNA® design approach to create holistic sonic identities for global brands. Leveraging sound, voice, and music, amp builds authentic connections for brands across audible touchpoints, cultures, and audiences. From digital advertising to branded content and user experiences, amp provides creative sonic solutions with the latest developments in tech. amp’s Sonic Hub® Ecosystem, a revolutionary AI-fueled tool suite built for the entire lifecycle of a sonic identity, helps brands by researching, testing, and creating sonic assets at scale utilizing cutting-edge generative AI and voice technologies. amp also shares the latest in research and industry-defining thought leadership with its editorial publications, Best Audio Brands, and amplify. Bringing this data-driven, design-oriented sonic approach to the wider branding world, amp is now part of the advertising, communications, technology, and commerce holding company, WPP, and their brand and design consultancy, Landor & Fitch.
We create sonic identities and experiences for the world's most influential, innovative and recognizable brands.
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Avocados From Mexico at the Super Bowl
Avocados From Mexico is the first brand to use a Sonic DNA at the Super Bowl! As part of AFM’s new multisensory marketing strategy, the brand expanded their brand experience with Sonic. Amp extended the brand’s iconic jingle to a flexible DNA.
Mercedes-Benz – Digital World Premiere of the New EQE SUV
The Mercedes-Benz EQE SUV was unveiled at the 2022 Paris Motor Show via digital livestream. This unveiling represents a change in the brand's classic product launch format and marks the first appearance of the Mercedes-Benz Sonic DNA in long-form content.
Mercedes-Benz – Digital World Premiere of the New Mercedes-Benz E-Class
The updated and redesigned 2023 Mercedes-Benz E-Class was revealed to the public via digital livestream. The exclusive Mercedes-Benz soundtrack that accompanies the film for the event combines tradition and modernity, embodying the elegance of the E-Class.