The winners of the Red Dot Award: Brands & Communication Design 2024 have stood out from the crowd thanks to their…
„Ugly produce“ design team
Identifying problems
Under the leadership of Creative Director Chen Liang Hui, the "Ugly produce" design team at Keelung Er Xing Senior High School follows the principle that effective communication and interaction between the project and the recipient are best achieved by combining the creative strengths of individual members, taking into account their different perspectives. The team's mission is to identify everyday problems and offer innovative solutions that enable clients to raise their awareness for these problems.
Red Dot about the „Ugly produce“ design team (Keelung Er Xing Senior High School)
We believe that our team's creative efforts can enrich and improve many aspects of everyday life by touching people emotionally through our work.
„Ugly produce“ design team (Keelung Er Xing Senior High School)
Winning project 2023
###TITLE###
###DESCRIPTION###
Ugly Produce
The brand design “Ugly produce” shines the spotlight on food that would normally go to waste because it cannot be sold due to blemishes or other irregularities in its size or appearance. The illustrations highlight the qualities of the “unattractive” food.