Red Dot Gala at the Berlin Konzerthaus
Red Dot Award: Brands & Communication Design 2023
Tseng-Tou Design
Strengthening market position
Founded in 2015, Tseng-Tou Design is a Taiwanese design agency that takes the approach of thinking beyond individual project design. The team considers the respective client's brand as a whole and evaluates it from a market perspective to not only establish a brand identity, but also increase sales through design. To this end, Tseng-Tou Design works closely with customers from the concept phase through to implementation – always with the aim of keeping sight of the client's individual market position and strengthening it.
Red Dot about Tseng-Tou Design
The market can be compared to a volleyball game: As a player for brands, we place the ball in an ideal position to get it perfectly into the goal.
Tseng-Tou Design
Facts and figures
Winning projects 2023
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Doggy Willie Pet Food
DoggyWillie is a pet food brand with a focus on environmental protection. This priority is reflected in the product packaging, which is made from environmentally friendly paper. In addition, there are no photos of the respective pet food on the packaging: instead, a cut-out in the shape of the mascot provides a view of the contents.
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BadCats Pet Food
The packaging of BadCats cat food alludes to the dominant personalities of cats by depicting them with dinosaur scales. The collage-style illustrations highlight the various ingredients and flavours of the food.
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