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Interview about the project “Money Dream – Pillows made of Unfit Banknotes”
the.WATERMELON
“We believe that creativity on the basis of a solid strategy yields impressive results” is the philosophy of the.WATERMELON, a Seoul-based agency specialising in brand communications and consulting. Creative director Hyungkyun Oh, who has been distinguished by various awards, provides brand strategy guidance to the agency’s 37 creative staff – and their fresh ideas deliver measurable impact in both the analogue and digital worlds. “Money Dream” combines sustainability with customer retention.
Red Dot about the.WATERMELON
We believe that creativity on the basis of a solid strategy yields impressive results.
Hyungkyun Oh
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Money Dream – Pillows made of Unfit Banknotes
The "Money Dream" campaign for Hana Bank intelligently combines a recycling project with client acquisition. A sustainable pillow filler was developed from unfit banknotes. Anyone who downloads the online banking app will receive a pillow "full of money" – for especially sweet dreams.
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