The year’s best designers and agencies 2024
The winners of the Red Dot Award: Brands & Communication Design 2024 have stood out from the crowd thanks to their…
Smith Lumen
Seeing new connections
Based in the heart of Milan's design district, Smith Lumen was founded by Drew Smith in 2023 as an independent creative agency specialising in strategic branding and product design. The agency strives to help its clients achieve long-term brand value and create strong customer relationships in order to generate sustained sales growth. A diverse and multicultural team brings design excellence, a variety of perspectives and strategic thinking to all projects.
Red Dot about Smith Lumen
Our work is shaped by passion.
Smith Lumen
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Winning project 2023
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TOM Gin Secret Edition
TOM is a high-quality gin that focuses on surprises and versatility in the context of a limited edition. Two tear strips can be used for opening the packaging little by little, revealing more and more until the bottle itself comes into view, with its surprising holographic back label.
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