Smith Lumen

Seeing new connections

Based in the heart of Milan's design district, Smith Lumen was founded by Drew Smith in 2023 as an independent creative agency specialising in strategic branding and product design. The agency strives to help its clients achieve long-term brand value and create strong customer relationships in order to generate sustained sales growth. A diverse and multicultural team brings design excellence, a variety of perspectives and strategic thinking to all projects.

Red Dot about Smith Lumen

Our work is shaped by passion.

Smith Lumen

Facts and figures

2003

Year of foundation

1

Distinction in the Red Dot Award

Awarded in

Packaging Design

Winning project 2023

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TOM Gin Secret Edition

TOM is a high-quality gin that focuses on surprises and versatility in the context of a limited edition. Two tear strips can be used for opening the packaging little by little, revealing more and more until the bottle itself comes into view, with its surprising holographic back label.

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