Colourful, Healthy and Sustainable

Whey is a side product of dairy production, but nobody really has any use for it. Why is that? Studio Zapiens, a team of hybrid brand development specialists, soon came up with the perfect product. YOOY uses colourful visuals and an immersive digital experience to make you want to do something good for yourself and the environment.

Red Dot about Zapiens Design

We were looking for a typeface that, despite its personality, would not compromise readability, since we needed to minimise the number of hierarchies on the website, and Sunset Gothic Pro perfectly fulfilled the dual role of headline and body copy.

Fran Vela

Facts and figures

20

Employees as of 2024

3

Distinctions in the Red Dot Award

2004

Year of foundation

Awarded in

Awarded projects 2024

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YOOY

YOOY’s website offers users an immersive experience and supports the extraordinary brand identity. Interactive colours and shapes are used to convey not only the product personality but also the brand’s commitment.

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YOOY

YOOY is a lactoserum that represents a shift towards new consumption patterns based on natural food by-products. The vibrant and expressive colours reflect the brand’s natural ingredients and flavours.

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