PepsiCo
Red Dot: Brand of the Year 2014
Yellow Tree
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Yellow Tree
Location:
Siegen
Design that inspires
The branding and digital agency Yellow Tree from Siegen, Germany, does what is needed for strong brands and digital products: it combines strategy, design and technology to develop solutions that cannot be overlooked. Yellow Tree aims to achieve positive change through its work and to inspire people through design and code. The agency is convinced that only with the clear intention of making something better can the right questions be asked and substantial changes be brought about.
Red Dot on Yellow Tree
Make people WOW!
Yellow Tree
Facts and figures
27
Employees as of 20243
Distinctions in the Red Dot Award2004
Year of foundationAwarded in
Awarded projects 2024
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HOF – Freedom to form.
Inspired by the company’s manufacturing processes for sheet metal working, the four newly developed, striking corporate fonts help communicate the brand values of individuality, precision, personality and courage.
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Hofgut Stöcken – For more joy in everyday life
Hofgut Stöcken is a modern organic farm that offers fresh and ready-made meals. The newly designed packaging and sales approach set the products apart from the typical design world of organic meals and evoke a sense of culinary delight.
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HOF – Freedom to form.
HOF is an expert in sheet metal forming, punching, laser cutting and welding. The new corporate identity is characterised by a black-and-white colour scheme and distinctive lettering that is inspired by the manufacturing processes.
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