
Strichpunkt

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Eye on the Future

With the Megatrend Reports, Bosch has established a special kind of annual report: each issue is dedicated to a new future topic. One of Germany’s leading creative agencies, Strichpunkt, has been responsible for the individual realisations – annual show bags conceived with a wild mix of styles. The reader is in for a treat page after page, for both content and design think outside the box and help make the future a little more tangible.
Red Dot about Strichpunkt
The unexpected that lurks around every corner, the surprising discovery when you turn each page – this is a deliberate part of our concept.
Jochen Theurer
Facts and figures
154
Employees as of 202495
Distinctions in the Red Dot Award1996
Year of foundationAwarded projects 2024
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Thinking Ahead: A New Renaissance – Bosch Megatrend Report M12
The “Bosch Megatrend Report M12” provides executives, researchers, developers and multipliers with interdisciplinary impulses and presents itself as a collage of contrasting media and resources in an opulent, large format.
Awarded projects since 2011
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Thinking ahead - Megatrend Report_11 1

Explore More – Škoda Brand 2

CWS-boco Sustainability Report 2012 3

Klarna – Data Visualisation 4

TYPE HYPE – Store 5

Weltmeister WeChat Stickers 6

Alexander Bürkle – #IntelligenteZukunft 7

DEUTSCH MAGAZINE 8

Scheufelen – Perfect 2016 9

TAKKT AG – Added Value For Everyone 10

Alexander Bürkle – Space for Transformation 11

Porsche – 70 Years Poster Edition 12

Colours on Scheufelen – Wall Calendar 2015 13

Eberl Print GmbH, Wall Calendar 2015 – Unlimited 14

Strichpunkt Magazine 15

TYPE HYPE – Online Store 16

DEUTSCH MAGAZINE 17

adidas Group – How We Create the New 18

Scheufelen Wall Calendar 2014 19

Eberl Print GmbH, Packaging – German Fairy Tales 20

Eberl Print GmbH, Poster – Unlimited 21

TYPE HYPE – HAUPTSTADT 22

Calling All Creators – adidas Annual Report 2016 23

Spreading Knowledge – ALSO Annual Report 2016 24

OnLife – Telefónica Annual Report 2016 25

Baden-Württemberg Stiftung Annual Report 2015 26

METRO Condensed Report 2016 / 17 27

Filigree – TRUMPF Annual Report 2015/2016 28

Clarity – METRO GROUP Annual Report 2015/2016 29

Baden-Württemberg Stiftung Annual Report 2016 30

Impact – MAN Annual Report 2016 31

ALSO Annual Report 2017 32

Baden-Württemberg Stiftung Annual Report 2018 33

TRUMPF Annual Report 2017 / 2018 34

Otto Group Annual Report 2017 / 2018 35

Baden-Württemberg Stiftung Annual Report 2017 36

Creating Excellence through Reinvention 37

Matters of the Heart – Scheufelen Calendar 2017 38

An Apple a Day Calendar 2017 39

Crossmapping the Future – Bosch Megatrend Report M7 40

Alexander Bürkle – DENK QUER 41

Esselte Leitz 42

Megatrend Report M8 – Crossmapping the Future 43

Eberl Print GmbH, Packaging 44

TYPE HYPE – HAUPTSTADT 45

TYPE HYPE – Food Products 46

GfK Creates Clarity – GfK Annual Report 2014 47

Make a Difference – adidas Group Annual Report 2014 48

The Safety of Things – DEKRA Annual Report 2015 / 2016 49

What If… – TÜV SÜD Annual Report 2014 50

Heidelberger Druckmaschinen Annual Report 2013/2014 51

Building the Leading Digital Telco – Telefónica Germany Annual Report 2014 52

The World of METRO GROUP – Reporting 2014 53

Baden-Württemberg Stiftung Annual Report 2013 54

The Way Ahead – Otto Group Annual Report 2013/2014 55

Valued Bonds – HANIEL Corporate Responsibility Report 2013 56

(in)visible – Trumpf Annual Report 2013/2014 57

Attentive – TRUMPF Annual Report 2014 / 2015 58

Rethinking Efficiency – Schuler Annual Report 2015 59

How We Create the New – adidas Group Annual Report 2015 60

Enabled – ALSO Annual Report 2015 61

Open-Minded – METRO Group Annual Report 2014 / 2015 62

Porsche Brand Book 63

Alexander Bürkle – Think New 64

Audi Brand Appearance – from monologue to dialogue 65

phoenolux – Scheufelen’s Premium Packaging Board 66

TYPE HYPE – Store 67

DRIVE. Volkswagen Group Forum 68

TRUMPF Annual Report 2012/13 69

Audi Brand Appearance – from monologue to dialogue 70
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