Interview with MUTABOR
MUTABOR
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MUTABOR
Location:
Hamburg
Brand Design at a Click
MUTABOR is one of Germany’s largest independent 360-degree design agencies and brand consultancies. The name is the Latin word for “the desire to change”. This desire has always been the driving force behind this design studio, which was established in 1998 and has offices in Hamburg, Munich and Los Angeles. MUTABOR advises brands, companies and organisations – from startups to international corporations – and makes desired changes tangible for key audiences at every level and touchpoint.
Red Dot about MUTABOR
We train an individual AI for each brand so that everything it generates is automatically on-brand.
Burkhard Müller
Facts and figures
180
Employees as of 202489
Distinctions in the Red Dot Award1998
Year of foundationAwarded projects 2024
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Mutabor.ai – AI for Brands
Mutabor.ai is a newly developed software for the brand management of the future. By fine-tuning AI models, it is possible for any user to generate brand-compliant imagery and content using artificial intelligence.
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Mutabor.ai – AI for Brands
Mutabor.ai impresses with its user-friendly, clearly structured design that enables simple and efficient brand management for every user.
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Mutabor.ai – AI for Brands
With Mutabor.ai, even users with no design experience can create high-quality image content that fits to their brand’s identity and guidelines.
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BMW Motorrad Welt Berlin – Home of the Brand
To mark the 100th anniversary of the brand, a large-scale, visually impressive “world of experience” was designed to bring the BMW Motorrad into contact with its community, the public and its employees.
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#OneFuture: the inclusive exhibition stand – VW IAA 2023
For the presentation of VW at the IAA 2023, a completely inclusive exhibition stand was designed together with disability organisations. The stand welcomes everyone – regardless of age, origin or physical ability.
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Ramenfaktur – One bowl. One soul.
Juxtaposing old Bavarian oil paintings with humorous and brightly coloured headlines and illustrations, these posters combine contrasting worlds in a playful and entertaining manner.
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Ramenfaktur – One bowl. One soul.
The illustrative representations, with their striking icons and playful use of the noodle motif, contribute to the creative and vibrant brand design for Ramenfaktur.
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Ramenfaktur – One bowl. One soul.
Japanese graphics meet German blackletter: developed for the company Ramenfaktur, the Ramenfraktur font – like the brand itself – combines two worlds and incorporates the noodle as a stylistic element.
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sonoro – German Audio Design
The sonoro packaging uses neither styrofoam nor any of the customary coatings and foils. A consistent appearance is ensured by the stylised sonoro aura, which is based on the design of the loudspeakers.
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Ramenfaktur – One bowl. One soul.
The Nuremberg-based company Ramenfaktur produces fresh ramen noodles by hand. The packaging design reflects the product in all its facets and incorporates design elements from both Japan and Germany.
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sonoro – German Audio Design
For the expansion of the sonoro portfolio, a strong and distinctive brand identity was developed that ties in with the minimalism of timeless classics from the world of German audio design.
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Awarded projects since 2011
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Deutsche Stimmklinik – The Voiceprint 1
Bundesliga Brand Refresh 2021 2
UILA 3
Bundesliga Brand Refresh 2021 4
Experience Exhibits IAA 2011 5
Nature Detectives Mania App 6
Audi Experience Pass 7
BMW Fair Stand IAA 2013 8
The #untaggable Audi Q2 9
FishAct – Stop Overfishing 10
Lingua Digitalis 11
Audi A7 Sportback World Premiere 12
Audi Trade Fair Stand Motor Show Paris 2010 13
Audi Dealer Meeting Barcelona 2015 14
Credit Suisse Europaallee 15
“Pass on the change” – The change manifesto 16
Audi Fair Stand IAA 2015 17
CUPRA IAA Pavilion Open Space 18
VW Fair Stand IAA 2019 – Enter Vibrant Power 19
Audi / Design Miami – The Poetry of Automated Driving 20
Health AG Fair Stand IDS 2017 21
Audi Fair Stand CES Las Vegas 22
BMW – The Target 23
Audi Digitization – Audi Fair Stand Paris Motor Show 2016 24
Airbus Flying Green Experience Showcase 25
BMW Motorrad Brand Room 26
The Volkswagen Content Factory 27
VW Fair Stand IAA 2019 – Enter Vibrant Power 28
WEB3LEX – The Virtual Law Firm 29
Health AG – Interactive Multitouch Brand Table 30
Audi Dealer Meeting Marbella 2019 31
HSV Heldenplakate HSV Football Star Posters 32
Lingua Digitalis – Pictogram Faces 33
Your Life In Four Letters 34
WEB3LEX – The Virtual Law Firm 35
HSV Heldenplakate HSV Football Star Posters 36
Yello – Relaunch Illustrations 37
Christmas Mailing Red Dot Poster 38
Koenig & Bauer – Menschen, Maschinen, Ideen 39
LABSWURST /WEISSKAUS 40
C20 – 1 Raum / 1 Magazin / 10 kreative Lebenswege | C20 – 1 Room / 1 Magazine / 10 Creative Lives 41
Your Life In Four Letters 42
WEB3LEX – The Virtual Law Firm 43
Documentation of the Fashion Fusion Initiative 2016 44
Koenig & Bauer – Menschen, Maschinen, Ideen 45
Bahlsen – The Bahlsen Family 46
Clariant Integrated Report 2019 47
Clariant Integrated Report 2017 48
Clariant Integrated Report 2018 49
Lingua Digitalis 50
Fashion Fusion 51
Christmas Mailing Red Dot Poster 52
Koenig & Bauer – Menschen, Maschinen, Ideen 53
PAL – Phase Alternating Line 54
yfood Relaunch 55
hiPURE Nutritional Supplements 56
Nature Detectives Mania App 57
Your Life In Four Letters 58
Telekom Light Installation “Take-Off” 59
kleinanzeigen – From Platform to Love Brand 60
Swiss – The Bold Way 61
UILA – A New Category of Personal Mobility 62
Your Life In Four Letters 63
DFL – Deutsche Fußball Liga 64
yfood 65
Yello 66
Swiss – The Bold Way 67
Attention integrated 68
equio – Reversing Imbalance 69
WEB3LEX – The Virtual Law Firm 70
Deutsche Stimmklinik – The Voiceprint 71
Hapag-Lloyd Cruises 72
Koenig & Bauer 73
Ômina Romana 74
Bahlsen – THE BAHLSEN FAMILY 75
HSV Trikot-Tüten HSV shirt bags 76
125 Years of HSV 77
