Meaningfully Designing Inclusivity

Microsoft Brand Studio is a team of brand professionals with deep expertise in strategy, creative expression and craft. They are champions of brand transformation and brand experiences, creating relevance and desire for the Microsoft brand and its products, while pursuing the mission of building the leading brand in AI.

Red Dot about Microsoft

While many tried to stop Pride, we empowered people to make more of it.

Facts and figures

228k

Employees as of 2024

26

Distinctions in the Red Dot Award

1975

Year of foundation

Awarded in

Awarded projects 2024

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Make Your Holiday a Masterpiece

“Make Your Holiday a Masterpiece” was initiated to overcome misgivings about artificial intelligence. The campaign emphasises the potential of the new technology to help people develop their own creativity and share their stories.

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Make Pride

Microsoft launched the high-profile “Make Pride” campaign in 2023 to strengthen the LGBTQIA+ community. In this context, the company invited people worldwide to share and make more Pride using the colourful, open-source design assets.

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