Using Robotics to Create Brand Essence

MADGENERATOR uses industrial robots to create new visual and spatial experiences and to produce innovative content. Collaborative projects with various companies involve a combination of robotics, digital media art and creative content. They leverage technology to deliver its positive effects and brand value to the public sphere.

Red Dot about Madgenerator

We aim to show that perfected technology can also convey beauty.

Jaehyuck Bae

Facts and figures

3

Employees as of 2024

1

Distinctions in the Red Dot Award

2016

Year of foundation

Awarded in

Spatial & Retail Design

Awarded projects 2024

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Unveiling E-GMP

In this robotic installation in the IONIQ Space, which showcases the company’s Electric Global Modular Platform (E-GMP), three industrial robots work together to elegantly reveal the hidden aspects of E-GMP. This demonstration allows the audience to appreciate the technological innovations, as well as the splendour of the technology and the machines behind them.

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