A Creative Boost

Bombardier’s new CI tells a story in every single element: of committed employees, of the legendary Learjet brand, of pioneering spirit, history and the future. Lippincott achieved an aesthetic balancing act that uniquely positions this aviation company so rich in tradition. Starting from the narrative logo of the Mach, the brand is given a creative boost thanks to customised typography, catchy iconography and, last but not least, a memorable visual language.

Red Dot about Lippincott

Passion meets perfection, art meets science. It reflects Bombardier’s culture, but also aviation, which is born not only of engineers but also of dreamers.

Michael Guerin

Facts and figures

257

Employees as of 2024

2

Distinctions in the Red Dot Award

1943

Year of foundation

Awarded in

Corporate Design

Awarded projects 2024

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Bombardier

The new Bombardier logo, “Bombardier Mach”, shows the stylised silhouette of an aircraft breaking the sound barrier. The image symbolises the company’s innovative spirit whilst also referencing its traditional Learjet brand.

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Bombardier

Bombardier’s new brand identity is based on a new logo, which shows the silhouette of an aircraft breaking the sound barrier. The visual expression was adapted for use in all communication channels, as well as on the aircrafts’ livery, creating a high degree of recognisability.

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